Rhetoric Summary

Rhetoric is the art or discipline that deals with the use of discourse, either spoken or written (or visual), to inform, persuade and motivate an audience.
Claiming that “rhetoric is a useful skill”, which ”turns a week man into a strong one,” Aristotle defines rhetoric as ”the power to observe the persuasiveness of which any particular matter admits”
(The skill to observe/detect the persuasive aspects in any subject matter and to use them for argument).

Rhetoric deals with communicating an idea as effectively as possible. The classical art of rhetoric involves five phases described as inventio(discovery of ideas), dispositio
(Arrangement of ideas), elocutio (stylistic treatment of ideas), Memoria (memorization) and pronunciatio (presenting the subject matter).

In our study, we are especially interested in the third stage elocutio, where the stylistic treatment and shaping of the material is under consideration. The stylistic treatments that are applied to increase the overall effectiveness of the expression are gathered under the title: Figures of Speech (also referred as Rhetoric Figures).

Figures of Speech: Figures of speech are any artful deviations from ordinary mode of speaking, writing, or visualization. As a means of departure from the ordinary ways of expressing an idea, they endow communication with strong dynamic tension. In the class we will examine a specific class of rhetorical figures called troupes. For this purpose, we will use the following categorisation:
IRONY
ANTITHESIS

METAPHOR/SMILE
PERSONIFICATION

METONYMY
SYNECDOCHE
PERIPHRASIS
PUNS

AMPLICATION
HYPERBOLE
LITOTES

IRONY: Use of a word in such a way as to convey a meaning opposite to the literal meaning.
e.g. Robbing the savings of a poor man is certainly a noble act.
ANTITHESIS: Placing contrasting terms of ideas together to emphasise their differences and give the effect of balance.
e.g. A small step for a man, one giant leap for mankind.
METAPHOR: An implied comparison between two things of unlike nature that have yet something in common.
SIMILE: When the comparison is explicit
e.g. Knowledge is like an instrument for cutting.
PERSONIFICATION: Comparison whereby human qualities are assigned to inanimate objects or to abstractions.
e.g. The houses in the valley seemed to be a sleep.
METONYMY: Substitution of some attributive or suggestive word for what is actually meant. The thing what is really meant is represented by something closely associated with it.
e.g. crown for royalty, pen for authors, gold for money, bottle for alcohol, ear for music.
SYNECDOCHE: Part stands for hole and thus something else is understood within th e thing mentioned. Bread for food, hand for helpers, steel for sword.
PERIPHRASES: The indirect reference by means of well-known attributes or characteristics. Substitution of a descriptive word or phrase for a proper name.
e.g. He is Pollyanna. /She has gone to be better world.
PUN: Play upon words, two or more meaning appear in one word or in two words of identical or similar sound.
e.g. There is a certain type of a woman who‘d rather press grapes than clothes.
AMPLIFICATION: The expansion of a topic through the assemblage of relevant particulars.
e.g. He went to see the world : the east, the west, the north, and the south.
HYPERBOLE: The usage of exaggerated terms for the purpose of emphasis or heightened effect, emphasized by saying more than what is really meant, or more than is literally true.
e.g. She swept a tone of mud through the hallway.
LITOTES: Under statement. It can be considered as the opposite of hyperbole.
e.g. It is a small world after all.






www.scribd.com/doc/55002962

Project 5: The Right To Education

With this project we will be working on a competition project by Poster for Tomorrow. Here is the brief.
www.posterfortomorrow.org/pages/view/rte_creative_brief

Some studies for Ankara

Here are some studies had been done by Baskent and Gazi University students for 21st. International Ankara Film Festival may be an inspiration to your studies.

www.scribd.com/doc/52316128/10-YAZINDA-ANKARA

Project 4: ANKARALI

In this project you are asked to question concept of being from Ankara.
Here is project description written by 4th. grade instructors in Turkish.


Nedir “Ankaralı” olan?
Armudu mu, kedisi mi, keçisi mi, yoksa insanının kendisi mi?
Bir kenti kimler, neler temsil eder? Kentlerin kendine özgü kişilikleri var mıdır? Bir kentin insanını diğerlerinden ayıran özellikler nedir? Büyük kentte yaşayanları biraraya getiren hangi olgudur?
Bir yere ait olma duygusu nasıl bir şeydir? Hemşehri olmak ne demektir? Aynı kentte yıllarca yan yana yaşarken birbirinin yüzüne bakmayanlar, nasıl olur da başka bir yerde yaşarken hemşehrilik bağıyla yakınlaşır, dayanışır? Ankara’nın dışındayken Ankaralı olmak nasıldır?

Bu sergi projesi çerçevesinde “Ankaralı”lık kavramı üzerine düşünmenizi, araştırmanızı, gözlemlemenizi istiyoruz. Sizler de farkındasınız ki, yazılı ve görsel medyada, bugüne kadar “Işte Ankara budur” diyen binlerce stereotipik imgeyle karşılaştık. Bu klişelerin farkında olarak, hem onlardan yararlanarak hem de anlamsızca tekrar etmekten kaçınarak “Ankaralı” kavramı üzerine yoğunlaştığınızda neler söyleyebilir, hangi unsurlara değinebilirsiniz? Bunları görsel dille nasıl ifade edersiniz?
Kentin çeşitli yerlerini görsel, işitsel olarak kaydetmek; fotograf, video gibi araçlardan yararlanmak iyi bir yol olabilir. Bunların yanısıra, ilüstrasyondan üç boyutlu nesnelere kadar, sizin için uygun olan, farklı anlatım yollarını da kullanılabilirsiniz.
Bu konu çevresinde yazılanları, çizilenleri araştırmanın sizi bilgilendireceğini ve ilham verebileceğini unutmayın. Gözlemledikleriniz, Ankaralı olan, ya da olduğunu söyleyenler olabileceği gibi, Ankara’yla özdeşleşmiş nesneler, kavramlar üzerinden vardıklarınız da olabilir. Ister doğup büyüdüğünüz yer olsun, ister daha sonradan gelip yerleştiğiniz yer olsun, Ankara size mutlaka kendisi hakkında birşeyler söylüyordur.
Üreteceğiniz işlerde herhangi bir medya kısıtlaması yok. Kullanacağınız mekan ise seçilen diğer işlerle birlikte paylaşacağınız Siyah/Beyaz Galeri’nin sergi alanını olacak.





April 05. Tu: Project 3. Submission /handing out newproject brief.
April 07. Thurs: Introduction to the project (class discussion).
April 12-15 : Spring Break.

April 19. Tu: First sketches (Detailed idea sketches)
April 21. Thrs: Work in progress.
April 26. Tu: More refined visuals.
April 28. Thurs: Pre Jury.

May 05.Tu: Due date for Project

If desired two people could work together.

Project 3: Series Identity And Packaging Design

Subject: Series Identity And Packaging Design

In this project you are asked to design a packaging system and a logotype for selected products.

Product that will be packed will either be some kind of dried fruits or nuts. You will be selecting three different products.

Possible names for the logotype: Sunny, Noah’s, Nut bag, Bade, Alibaba.
Sub headline: Organic dried fruits and nuts.
As well as being functional and appetizing, the packages are expected to exhibit a series identity.

Additional Items:
.Weight of the product
.Nutrition facts
.Bar code
.Content of the packages (such as dried apricot)


March. 17.Th: In the morning Project 2. submission/In the afternoon intro to Project 3.

March. 22.Tu: At least 10 thumbnail sketches for the logotype.

March. 24.Th: Refined draft for the logotype rough 3D models.

March. 29.Tu: Visual design of the packages. The logotype product name, quantity and nutrition facts must be considered as well as the overall imagery.

March. 31.Th: 1:1 size 3D models for all packages.

April 5. Tu: Due date for Project 3.

Example of a corporate identity manual

www.scribd.com/doc/50012831/Example-of-a-Corporate-ID-Manuel-Gnwt-Vip-Manual

Project 2: Designing a Symbol

Magazine Presentation

www.scribd.com/doc/49086583/magazine-present

Project 1: Magazine Design

Gra 302.01 Spring semester

Week: Subjects Covered
01. (Feb.01-Feb.03) Project 1: Magazine Design
02. (Feb.08-Feb.10) Work in progress
03. (Feb.15-Feb.17) Work in progress
04. (Feb.22-Feb.24) Presenting Project 1/Project 2: Studies for Visual Identity
(Emblem+Stationary design)
05. (Mar.01-Mar.03) Work in progress
06. (Mar.08-Mar.10) Presenting Emblem studies
07. (Mar.15-Mar.17) Presenting Project 2/Project 3: Packaging Design
08. (Mar.22-Mar.24) Work in progress.
09. (Mar.29-Mar.31) Work in progress.
10. (April.05-April.07) Presenting Project 3/Project 4: Exhibition Project
11. (April.12-April.15) Spring Break
12. (April.19-April.21) Work in progress.
13. (April.26-April.28) Work in progress.
14. (May03-May.05) Presenting Project 4/Project 5: Final Project (Poster Design)
15. (May.10-May.12) Work in progress.
(May 24) Final.