Project 2: Studies on Visual Identity

(A) Combination Marks. “Letter sign assignment” represents an introductory exercise focusing on the analysis of the syntactic, semantic and pragmatic properties of a sign.
The assignment was to select a firm or organization and combine the initial of the given name with an appropriate visual clue to reveal the nature of the firm’s business of function. The exploration began with a study of the letterform.
(B) Typogram. “Logotype assignment” deals with typography to express nature of the firm’s business of function.
(C) Abstract shape combinations. “Emblem assignment” questions nature of the firm’s business of function with abstract elements.

.Through this project students will gain information related to limits of legibility as well as graphic and expressive characteristics of the altered forms. Formal and textural characteristics of objects or other elements will be translated into iconography.

With this project you will be studying various identity systems. From combination mark to typogram and abstract shape combinations.

List of businesses

Locksmith
Plant shop
Deep Sea Fishing
Jewelry Store
Photo Supplies
Sporting Goods
Gardening Tools
Art and Drafting Supplies
Electrical Appliances
Cosmetics Products
Flower Shop
Architectural Office
Bank
Airline company